The Diva Daathata Diriyak entrepreneurial skills development program organised by Diva the laundry brand, in partnership with Women In Management (WIM) has aimed to empower women with the knowledge, skills, and confidence needed to navigate the challenges of entrepreneurship in today’s economic landscape.
This impactful initiative is aimed at transforming mindsets from being producers to entrepreneurs, challenging the women entrepreneurs to look at the basics of business and empowering them with the tools for better financial management, pricing, marketing, customer care, digital marketplaces, branding and packaging.
The program has seen success in Dankotuwa, Jaffna, and Galle, and recently was extended to Welimada. With each session, the program has expanded its reach and impact, empowering entrepreneurs across the island.
The Welimada session of the Diva Daathata Diriyak entrepreneurial skills development programme concluded on February 1. Aspiring entrepreneurs eager to improve their skills and realise their entrepreneurial dreams participated.
Thirty-eight women entrepreneurs engaged in workshops, interactive sessions, and practical exercises designed to enhance their abilities.
General Manager Marketing, Hemas Consumer Brands, Derrick Antony said, “The Diva Daathata Diriyak entrepreneurial skills development program continues to be a beacon of hope for aspiring women entrepreneurs across Sri Lanka. We are proud to see the program making a tangible difference in the lives of participants, empowering them to pursue their entrepreneurial aspirations with confidence and resilience.”
The involvement of local government authorities, particularly the Divisional Secretariat Office in Welimada, emphasises the importance of collaboration between public and private sectors in fostering entrepreneurship and economic development at the grassroots level.
