A hundred percent locally manufactured product, Diva detergent powder marketed by Hemas Manufacturing won the Silver Award for Product Brand of the Year at the Brand Excellence Awards Ceremony organised by the Sri Lanka Institute of Marketing (SLIM) recently.
The SLIM Brand Excellence Awards celebrate brand excellence at a national level and reward the outstanding efforts of marketers. The Awards endeavour to encourage best practices in branding, and raise local brands to global standards enhancing the image of marketing in the country.
General Manager, Marketing, at Hemas Manufacturing, Fiona Juriansz Munasinghe said, “We are proud and delighted to clinch a Silver Award for Diva at SLIM Brand Excellence. Winning the award justifies all the hard work that has gone into offering a product that makes the housewife’s life easier.”
Assistant Brand Manager, Home Care, at Hemas, Minoli de Alwis said, “Diva comes in a range of carefully crafted variants that appeal to Sri Lankans and go hand in hand with the nation’s deep-rooted cultural heritage using flowers and fragrances that appeal to Sri Lankans.”
Diva was introduced to the market in 2003, 14 years ago, with the objective of transforming the lives of consumers.