J. Walter Thompson duo to represent SL | Sunday Observer

J. Walter Thompson duo to represent SL

kila Abdul Azeez and Minendra  Sarathchandra
kila Abdul Azeez and Minendra Sarathchandra

Akila Abdul Azeez and Minendra Sarathchandra of J. Walter Thompson collaborated to deliver a innovative campaign that led them to win the 2018 AdFest Young Lotus competition.

Organised by the 4As in Sri Lanka, 49 teams representing reputed agencies from across Sri Lanka, competed for the opportunity to represent Sri Lanka at AdFest 2018 in Pattaya, Thailand.

The competition, which is a part of AdFest, aims to recognise young talent, while encouraging and helping them to improve their skills under the guidance of experienced advertising professionals. Participants were given a written brief and a specified time to develop a campaign. They were required to provide a short presentation to a judging panel consisting of leading creative talent from the advertising industry. Sarathchandra said, “When we were initially given the brief and asked to create an integrated 360° campaign, we had a few ideas that were ok but we knew wasn’t going to be anything amazing, it wasn’t until later on in the day that there was literally a ‘Eureka!’ moment between Akila and myself where we knew exactly which idea was going to work and how it should be executed”.

CEO of J. Walter Thompson Group Sri Lanka, Alyna Haji Omar said, “We have made a conscious effort to not only recruit but to invest in young talent and are thrilled that Akila and Minendra have won this opportunity to gain international exposure.”