The first International and National Triathlon Series 2020 organized by Divinsan Pvt. Ltd. was launched recently at a ceremony held at Shangli-La Hotel in Colombo by its Managing Director Dinesh Fernando.
The event which has the blessings of Sri Lanka Triathlon will be partnered by Triathlon Club Colombo, Endurance Lab and Volunteer Nation.
A press conference to announce the event was attended by Director Co-Founder, Triathlon Club Colombo, Denis Crassier, Secretary General, Sri Lanka Triathlon, Sam Wickramsinghe, Managing Director, Divinsan Dinesh Fernando and Director, Commercial Sales, Shangri-La, Sri Lanka Chris McFall.
Fernando said: “The absence of ‘Ironman’ for 2020 has created a vacuum among the communities, both local and foreign. International events such as these portray the country in many positive perceptions, aiding in renewing and opening up the country to new sports and tourism segments.
“As triathlons and endurance sports continue to increase in popularity around the island, CeyEndurance will act as a platform to meet the demand for a local and international arena, catering to sports and fitness enthusiasts as well as new entrants.”
The CeyEndurance 2020 Event Series appointed Khalid Oshman, Sri Lanka’s first visually impaired triathlete to compete on an international level, completing 3 Ironman 70.3 and 2 Marathons as their Ambassador.
The event represented the launch of the CeyEndurance brand that was developed to cater to sports enthusiasts, as a means by which to elevate Sri Lanka to a higher global sports forum, spearheading and instigating the promotion of Endurance Sports in Sri Lanka.