Singer recently partnered with cake specialist, Dushanthi Madanayake to provide an all-new user experience for food enthusiasts who are passionate about baking products and equipment. As an exclusive partner, Madanayake will collaborate with Singer for two years where she will be instrumental in creating awareness of Singer’s wide range of baking equipment through her cake academy and YouTube channel where she conducts classes and demonstrations.
“At Singer, we not only focus on providing innovative solutions to our valued customers, but also look at ways of enhancing their user experience. By partnering with Madanayake, we believe that it is a positive step towards making our effort a reality,’’ said Marketing Director, Singer Sri Lanka, Shanil Perera.
Through this partnership, Singer’s wide range of baking equipment meet an ideal partner who is predominantly into the baking equipment related cake industry. Dushanthi’s cake academy is equipped with Singer’s latest kitchen appliances and she will be utilising Singer’s baking equipment in conducting her cookery classes.
Madanayake said, “I am honoured to join hands with Singer in sharing my knowledge on baking products and equipment. Singer’s innovative baking equipment have made cooking more fun and quite interesting. With my years of experience in using baking equipment marketed from Singer, I would highly recommend them to anyone who wishes to step into cake industry.
This is an art one must master and I wish to unleash the creativity in students with the help of Singer’s baking equipment.’’