If you made the transition from tracksuits to jeans, it might be time to start considering jersey basics again. Thanks to Danish influencer brand Ganni, loungewear has been upgraded to “software”, which sounds infinitely more appealing than “sweats” or “trackies”.
The responsibly-made leisurewear, created from certified recycled materials, marks Ganni’s first foray into lounge fashion. The 11-piece edit of black, grey and white sweatshirts, tees and trousers is made in Greece from certified recycled yarn by EcoLife. The soft material is created from 50 per cent post-consumer recycled polyester, such as plastic bottles, and 50 per cent pre-consumer recycled cotton from end-of-line manufacturing scraps. Recycled fibres finish off the low-impact line, as well as Ganni’s signature lettering.
The software collection is a surefire recipe for success owing to its luxe and green-conscious way of treating the tracksuit. But it’s also down to creative director Ditte Reffstrup’s styling of the cosy separates. Instead of trainers, or let’s face it Birkenstock-style sandals and socks, the fashionable Dane teams her sweatpants with loafers on the ecommerce site. Rather than full-look leisurewear, she pairs the hoodies with straight-leg jeans and stomper boots. Expect to see an influx of Ganni girls, including Pernille Teisbaek, Alex Carl and Camille Charrière, putting their spin on the relaxed staples, which retail from £65, as the winter nights draw in. Loungewear season might be upon us, but there’s now a chicer way to recline. Just call it your very own software reboot.