Sterling Automobiles Lanka has teamed up with Hatton National Bank (HNB) to launch the Steorra loyalty program.
Sterling Automobiles introduced this novel concept with the aim of paying gratitude to the consumers who have patronised the brand throughout its journey and new customers who expect to obtain its services. The partnership offers customers the opportunity to convert points accumulated through the Steorra loyalty program to cash via a Sterling-HNB co-branded debit card issued by the bank.
“Sterling Automobiles is globally synonymous with offering services that exceed the expectations of their customers. Like HNB it has remained as one of the most popular brands for customers who are on the lookout for optimum value for money. We are excited to offer our mutual customer base with the best possible value through this partnership,” HNB Deputy General Manager Retail and SME Banking, Sanjay Wijemanne said.
Sterling has also partnered with a host of automobile-related service providers including vehicle battery, audio, tyres and security system suppliers; leasing and insurance companies to provide benefits to customers. Steorra loyalty program’s mechanism is such that when a customer who receives services from Sterling Aftercare Centres opts to register for the program, he or she will have the option of selecting either the HNB-Sterling co-branded debit card which will be linked to a HNB savings account or Sterling Steorra loyalty card.