“BOC” thanks all Sri Lankans for the People’s choice – a true voice of the people who elevated Bank of Ceylon as the “People’s Banking Service Provider of the Year 2021” at the SLIM-Nielsen Peoples Awards 2021, the prestigious event that brings out the strength and the impression a brand has created within the people. Organized by the Sri Lanka Institute of Marketing, the national body of marketers in Sri Lanka (SLIM) jointly with the Nielsen Company (Lanka) pvt Ltd, the event is much looked forward to by many renowned brands and brand custodians in the country.
This Awards ceremony is a platform that demonstrates the strength of a brand that comes forth as a true choice of the people among all renowned brands in the country.
All award recipients are selected through an island-wide survey conducted by the Nielsen Company (Lanka) pvt. Ltd, which is one of the renowned multinational research companies in the world.
This independent survey demonstrated the brand’s attachment with the people and the effectiveness of the brand’s communication towards them. Annually Nielsen conducts a large scale survey across all districts of Sri Lanka. Nielsen states that tabulated results on brands are made available to SLIM and that these winners selected are truly the ones who have made a lasting impression in the mind of Sri Lankan community.
The award itself states how a brand has penetrated and established itself as a household brand in the hearts and minds of the people escaping the clutter created by every other brand through media over a period of time.
“The achievement is evidence that our strategic thinking and investments made to project the brand “BOC” and to establish it amongst the people have been a fruitful one. I wish to take this opportunity to thank our staff for the hard work and commitment to develop “BOC” brand as an accomplished brand through the true voice of the people. Furthermore I wish to thank all Sri Lankans including our valued customers for being with us and supporting our journey towards excellence.” stated the General Manager Mr. D.P.K. Gunasekera.
The Brand “BOC” has been named as the Country’s No.1 Banking Brand for the twelve consecutive years by the Brand Finance Sri Lanka. Since its inception, Bank of Ceylon’s motive has been the same –that is promoting social and economic development of the country and its people. As such the BOC brand has been strategically adapting its products and services portfolio with a good understanding of future social and economic trends that requires tailor-made banking and financial services. For BOC as not merely the largest bank but also a state owned one, this is an endorsement of its commitment towards Government’s Socio-economic development and digitalization program.
The Bank of Ceylon has reached extraordinary milestones such as being the first Sri Lankan bank to surpass an asset value of Rs. 2.8 trillion.
The Bank of Ceylon is the only Sri Lankan bank to own “a trillion triplet” in the balance sheet. Such capabilities bestows great responsibilities on the Bank of Ceylon to serve all stakeholders including its very diverse customer base from individuals to businesses and organisations from different geographic locations and economic strata.