Eva, a brand of sanitary napkins, is again at the forefront of female empowerment with the brand’s latest project ‘Diyaniya’.
The islandwide project is conducted in partnership with the State Ministry for Women and Child Development, Pre-Schools and Primary Education, School Infrastructure and Education Services, headed by State Minister Piyal Nishantha de Silva.
The primary focus of the ‘Diyaniya’ initiative is to ensure that all school girls have their menstrual/ feminine hygiene needs satisfied, regardless of whether they can afford these essential items. In the initial phase, the program will cover 250 schools, donating them sanitary cupboards which will include sanitary napkins, facemasks, sanitisers and other essential first aid items.
Group CEO, Capital Maharaja Group, Sunil Kanojia said, “As an equal opportunity organisation, we have always supported the ambitions of women both in the workplace and society at large. The latest venture by Eva is another indication of our commitment to the cause of women’s rights and female empowerment. The project will take a holistic approach and thereby raise awareness about the obstacles facing young women, especially in rural areas. We are confident that through a sustained effort we can normalise issues that are not often spoken about and thus give a voice to countless women who deserve to be heard.” Officials will visit each and every school to conduct workshops on feminine/menstrual hygiene with the support of trained professionals, ensuring that young students have the ability, knowledge and means to practice good feminine hygiene.