Re-asserting the Company’s stronghold in Sri Lanka’s financial sector, LB Finance PLC once again clinched the People’s Award for the financial services provider of the year at the prestigious SLIM People’s Awards 2021. A trusted brand in the non-banking financial services sector in Sri Lanka, LB Finance is well known within the country for excellent customer service, transparency, strong business ethics and financial stability.
The event was organized by SLIM, apex body of marketing in Sri Lanka. SLIM People’s Awards employ a comprehensive research methodology to garner insights into consumer/customer preferences into brands that have won their hearts and minds through consistent and exceptional services. The data is gathered through face-to-face interviews with randomly selected Sri Lankan consumers covering all 25 districts to adjudge and award worthy brands, personalities and corporates. Hence, People’s Awards truly reflects people’s choice and their admiration for brands they respect.
Commenting on the win, SumithAdhihetty, Managing Director of LB Finance said, “This award reflects the opinion of the general public. Our success as a financial institution depends on how we serve our customers withintegrity and our own financial stability. With five decades of service, we’ve upheld responsible business practices and pursuedsustainable growth to surpass our stakeholder expectations, especially those of our customers. Winning the People’s Award for the third consecutive year is a testament to our strength, capability and more importantly our trustworthiness.”