Oppo launches Avurudu song to spread seasonal cheer | Sunday Observer

Oppo launches Avurudu song to spread seasonal cheer

18 April, 2021

Mobile devices and accessories Brand, Oppo, recently launched an Avurudu jingle ahead of the Sinhala and Tamil New year. Sung by Oppo brand ambassador Umaria Sinhawamsa, the song also features popular personalities including actor and singer Gayan Gunawardena and choreographer Ramod Malaka and his dance troupe, Cool Steps.

The visual for the song was shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite Oppo F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.

CEO of Oppo Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, Oppo has launched two concurrent promotions: Erabadu Wasi from 2-13 April and Oppo Service Wasi from 5–18 April.”

Sinhawamsa commenting on the experience remarked: “It was a great experience working with our young and dynamic artists.”

Actor and singer Gayan Gunawardena noted that the shoot, which happens to be his first major campaign with Oppo, was an unforgettable experience: “I’m glad to be part of this project – working with Oppo was a very inspiring experience because we were allowed complete freedom to be creative.”

Ramod Malaka, the choreographer for the video echoed Gunawardena’s comments.

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