Dialog Axiata PLC was awarded the title ‘Sri Lanka’s Most Valuable Brand’ for the third consecutive year by Brand Finance, an independent brand valuation consultancy, at the 18th edition of its annual review. With a brand value of Rs. 53.9 bn, Dialog also retained its brand rating of AAA for the seventh consecutive year and the title of ‘Most Valuable Telecommunications Brand’ for the 14th consecutive year. Dialog was also recognised as the ‘Most Loved Telecommunication Brand’.
Group Chief Executive of Dialog Axiata PLC, Supun Weerasinghe said, “We are honoured to be awarded the highly coveted title of ‘Sri Lanka’s Most Valuable Brand’ for the third year running and the ‘Most Valuable Telecommunications Brand’ for the 14th consecutive year. As we celebrate 25 years of envisioning the future, we are grateful to our customers, who are our greatest strength and inspiration.
“These recognitions are a testament to the ongoing confidence our customers have placed in us and is a reflection of their experience with us as their trusted digital companion. The strength of our brand stems from our passion to deliver ‘Service from the Heart’ and our commitment to creating ‘The Future. Today’. We will continue to develop solutions with a social purpose and invest in the right resources during this new normal to empower Sri Lanka’s transformation into a digital nation,” he said.