CDB among Top 50 most valuable consumer brands

Citizens Development Business Finance (CDB) etched another milestone in its 25 year history by being ranked among the Top 50 of Sri Lanka’s Most Valuable Consumer Brands this year, in this 18th annual review by pioneering brand valuation and strategy firm Brand Finance and business magazine LMD

Director, Chief Emergent Business Officer of CDB, Karthik Elangovan said, “Our team’s overarching motivational factor is a challenge. It is an inherent drive that has enabled us to scale heights even in the most challenging times.” “Having always recognized that technology will be a fundamental driver of the future, our technology platforms were ready to step up,” he said.