Häfele partners Daraz | Sunday Observer

Häfele partners Daraz

5 September, 2021

Häfele recently tied up with the Daraz Group, a subsidiary of global e-commerce giant Alibaba, for the exclusive online sale of its range of premium home appliances, to strengthen its reach among end customers within Sri Lanka. 

In the first phase, Häfele has decided to promote its range of premium appliances on the e-commerce platform and will continue to add to its online portfolio in times to come. Pawan Singh – General Manager Sales and Marketing (Häfele Sri Lanka) explained: Initiating ecommerce activities through a renowned web platform such as Daraz would provide our customers a convenient mode to purchase Häfele products from their homes. Häfele Sri Lanka has its own flagship store on ‘Daraz Mall’ and is recognized as the only authorized seller of Häfele products on Daraz within Sri Lanka. Häfele will also offer attractive web discounts for shoppers together with credit card easy payment plans, through Daraz.

This is a huge opportunity that is well-timed to the changing buying behaviour among end-customers who are now increasingly moving to e-commerce platforms for shopping from the safety and comfort of their homes, a company spokesman said. 

With the rippling effects of the pandemic, this pattern is likely to continue in the future where e-commerce will eventually dominate the overall retail industry.