GroupM Sri Lanka appoints Arshad Ahamed as Director Strategy | Sunday Observer

GroupM Sri Lanka appoints Arshad Ahamed as Director Strategy

12 September, 2021
Arshad Ahamed
Arshad Ahamed

Arshad Ahamed joins GroupM as Director Strategy,  with over 13 years of experience in the industry locally and internationally.

He has worked in Multinational agencies and corporates, in Malaysia, Indonesia, India, Bahrain, and Sri Lanka. His experience and expertise span across pharmaceutical, apparel, media, and consulting sectors, delivering strong business growth by driving award-winning marketing campaigns, digital transformation, strategic portfolio focus, upskilling, deep segmentation, and hyper-targeting projects.  Ahmad holds a bachelor’s degree in Business Administration from the University of Bedfordshire, UK and a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, UK. During his tenure at J.

Walter Thompson, he played a pivotal role in many of the campaigns that won awards at Effies, while he was the recipient of many talent recognition awards as well. When he moved to GlaxoSmithKline, he was the recipient of global talent recognition awards every year. 

Arshad was the Senior Strategic Planner at J. Walter Thompson (now Wunderman Thompson) in charge of strategic planning for all clients across FMCG, Banking, F&B and Telecommunications before moving out to join the MAS Bodyline innovation team as Business Entrepreneur. At MAS his mandate was to scope new usage opportunities within the rapidly evolving lifestyles of women in western markets.

He then moved on to co-found the digital marcom consultancy Innovation Quotient where he served as Head of Strategy, Planning and Insight. Later he joined GSK Pharmaceuticals Sri Lanka as Manager Digital.