Kumarika launches Sonduru Diriyawanthi to support cancer patients | Sunday Observer

Kumarika launches Sonduru Diriyawanthi to support cancer patients

10 October, 2021
Secretary Ministry of Health, Dr. Sanjeewa Munasinghe presents the first Kumarika Care Pack to  Ms. Sudeshika Sandamali. Looking on are Marketing Manager, Hemas Consumer Brands, Ms Azmara Mannan Perera and Director General, Ministry of Health, Dr. Asela Gunawardane.
Secretary Ministry of Health, Dr. Sanjeewa Munasinghe presents the first Kumarika Care Pack to  Ms. Sudeshika Sandamali. Looking on are Marketing Manager, Hemas Consumer Brands, Ms Azmara Mannan Perera and Director General, Ministry of Health, Dr. Asela Gunawardane.

Kumarika, a hair care brand, has come forward to address the increasing need for natural hair wigs for women diagnosed with cancer.

The launch of ‘Sonduru Diriyawanthi – a national campaign to help support cancer patients, marked the onset of another timely initiative by the Kumarika brand which wishes to propagate the ideology that every woman is beautiful regardless of appearance. Kumarika launched this initiative with the Indira Cancer Trust, Lions Clubs of Aluthgama Bentota and Galkissa and with the coordination of the Sri Lanka College of Oncologists. 

Executive Director and Group CEO of Hemas Holdings, Kasturi Chellaraja Wilson said, “Fighting cancer takes courage and determination. These women deserve to feel good about themselves as they take on this challenging journey. At Hemas enriching the lives of our communities is in the heart of everything we do, and therefore we feel privileged to be able to reach out to these women and help them tackle a small part of their battle.” Chairperson of Indira Cancer Trust, Dr. Lanka Jayasuriya Dissanayake said, “For many women, it is a highly challenging period, as they have to grapple with hair loss, which hinders their normal life. On behalf of the Indira Cancer Trust, I am truly thankful that we can make this national initiative come to life through the partners who have come together.”

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