As more consumers demand great digital experiences, enterprises must compete for customer loyalty via online interactions that are both inviting and secure. Customer identity and access management (CIAM) is a critical part of the experience, yet application developers often lack the expertise to incorporate CIAM into their client-facing applications. WSO2 addresses this challenge with today’s introduction of its next-generation identity as a service (IDaaS) solution, Asgardeo.
“Organisations are accelerating their digital initiatives, but they often lose traction when applications fail to meet the company’s security policies,” said WSO2 CTO, Eric Newcomer. “With Asgardeo, enterprises can encode their security policies and standards to reduce development time, as well as foster customer loyalty by providing a great experience and building users’ confidence in the protection of their personal information.”
WSO2 Vice President and Head of Identity and Access Management, Geethika Cooray said, “With Asgardeo, we’re combining the mature, high-performance capabilities of WSO2 Identity Server and rapid deployment, scalability and agility of the cloud to help developers speed their delivery of client-facing apps harnessing the full potential of CIAM.”
The early adopter release of Asgardeo sets a new industry standard for enabling developers without security expertise to easily embed advanced CIAM features into their apps within minutes. The IDaaS provides built-in CIAM best practices and workflows via a range of templates and other no code/low code options. It also lets developers integrate security code while working within familiar software development environments.