Loops Integrated recognised at Dragons of Asia Awards | Sunday Observer

Loops Integrated recognised at Dragons of Asia Awards

24 October, 2021
CEO Wasaam Ismail 
CEO Wasaam Ismail 

Loops Integrated, an integrated marketing agency, was recognised at the Dragons of Asia Awards recently , for the campaign “This Could Be You”, ideated and executed for Softlogic Invest.

The campaign received a Black Dragon for the Best Product Launch or Relaunch Campaign. Loops is the only agency from Sri Lanka to receive a Dragon in this category, among other agencies in Malaysia, China, Pakistan and India. 

CEO at Loops Integrated, Wasaam Ismail said, “Loops has been a part of Softlogic Invest’s marketing journey since its inception, and we are proud to have conceptualised and executed the Brand’s launch and are happy to continue to help the Brand grow to this day. It’s always a great honour for the agency and the talented team who worked on the campaign to be recognised at an international awards program. At Loops, we combine creativity with a result-oriented work ethic and a multi-channel strategy and are unafraid to take trips beyond our comfort zone. It also helps when you have clients such as Softlogic Invest, that like to co-create and are open to brave and bold new ideas.”

Dragons of Asia is an international marketing awards program based in Malaysia and sees contestants from across the Asia-Pacific region. It recognises the very best in results-driven marketing communications by agencies and clients across the region.

This year, Dragons of Asia partnered with the Association of Accredited Advertising Agencies (4As) of Sri Lanka to facilitate local agencies to participate. 

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