Athleisure clothing brand Izy by Sri Lankan cricketing star Isuru Udana has teamed up with Daraz Mall, to launch a collection of casual, comfortable clothing for men and women on the e-commerce marketplace to help the ‘Little Hearts Foundation’. The Foundation was initially brought to light by former Sri Lanka cricketer Angelo Mathews to serve the needy children suffering from heart diseases at the Lady Ridgeway Children’s Hospital in Borella. The Foundation’s main project, a new building and all equipment needed for treating the poor is expected to cost around Rs. 2 billion.
Isuru Udana has named the products Izy which will have the trading done through Daraz outlets and through all digitalised formats.
Daraz Sri Lanka Managing Director Rakhil Fernando said, “We are pleased to welcome the ‘athleisure clothing line Izy’ by one of Sri Lanka’s renowned, all-round cricketers, Isuru Udana. Daraz has agreed to support the Foundation by setting aside a part of its profits towards the project that is to continue with the building work and the cardiac and critical care complex for the Lady Ridgeway Children’s Hospital.
Izy Founder and cricketer Isuru Udana said, “Izy is an athleisure clothing brand born out of a passion to bring something unique and purposeful to people.”