Cinnamon Chip Wealth Promoters (Pvt) Ltd (CCWP) has launched a campaign featuring Actress / Singer Shanudrie Priyasad, as the new face of 811.lk a licensed platform hosted by CCWP to sell lottery tickets online on behalf of the National Lotteries Board.
Senaka Silva, Chairman of the company stated, “Shanudrie is a fabulous young actress and an incredible role model especially amongst the youth. Her personality truly resonates with our brand and with her strong following and influence, we are confident that she will help us reach a wider audience."
He further stated that ‘811’ “NLB” Mobile lottery solution has changed the traditional way of buying lottery tickets, it brings a great level of convenience to customers when purchas ing lottery tickets. They can purchase tickets from anywhere and anytime through their mobile phones. The rapid evolution in technology enables the ‘811’ “NLB” service to assist Sri Lankan citizens to bring their fortune directly to their fingertips. Our solution helps the end customer to subscribe to their favourite lottery ticket and buy on-demand as and when required. The SMS alerting enables the customer to get free lottery results via SMS with the winning details directly. Sri Lankans above the age of 18 with a valid National Identity Card (NIC) could purchase lottery tickets made available by NLB through 811.lk