Sampath Bank partners with EDB and IDB | Sunday Observer

Sampath Bank partners with EDB and IDB

2 October, 2022
From left: Moderator  Sayuri Rathnayake   along with presenters at the webinar , EDB Chairman Suresh D Mel, Senior Deputy General Manager, International Banking, Sampath Bank, Shashi Kandambi Jassim andDirector General, IDB, Priyanka Rathnamalala
From left: Moderator Sayuri Rathnayake along with presenters at the webinar , EDB Chairman Suresh D Mel, Senior Deputy General Manager, International Banking, Sampath Bank, Shashi Kandambi Jassim andDirector General, IDB, Priyanka Rathnamalala

Sampath Bank organised a webinar titled ‘Lead The Way: Explore Export Markets’ in partnership with the Sri Lanka Export Development Board (EDB) and the Industrial Development Board (IDB) recently.

The webinar was held for entry-level exporters with the dual intentions of fostering and encouraging local entry-level exporters to advance their businesses, and strengthening ties between private and public stakeholder institutions to synergise the service being offered to local exporters.

Conducted in Sinhala by a 90% preferred choice, the webinar featured IDB Director General Priyanka Ratnamalala and EDB Chairman and Chief Executive Suresh D. de Mel. Joining them, and representing Sampath Bank were the Senior Deputy General Manager, Corporate Banking, Shashi Kandambi Jassim and Assistant General Manager, Information Technology, Dushyantha Dassanayake.

A wide range of relevant topics were covered by the speakers: Priyanka Ratnamalala in his presentation of ‘Are you comprehensively export ready?’ covered strategic business and strategy formulation; Suresh D. de Mel conducted a session on introduction to export markets and understanding the export markets, while Shashi Kandambi Jassim spoke on the topic of Sampath Bank’s role in providing export service facilities; and finally, Dushyantha Dassanayake elaborated on exports and online marketing.

Sampath Bank, Managing Director, Nanda Fernando said, “We have introduced this timely initiative in partnership with relevant organisations, which we hope will help our customers.”

This webinar, covering the export market in general, was the first in a planned series of events by Sampath Bank. The Bank aims to conduct more webinars targeting regions and specific industries in the future, catering to the needs of their customer base while helping entry-level exporters gain a stronger foothold in the market.

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