Spain is one of the fastest recovery markets for Sri Lanka Tourism after the pandemic and participation in FITUR argues well for the much-needed exposure for Sri Lanka as an attractive tourism destination for Spanish-speaking countries, contributing to its overall growth strategy.
Sri Lanka Tourism marked its presence with 28 private sector companies at 43rdedition of FITUR International Travel Mart which was held from January 18-22 in Madrid, Spain.
FITUR is the largest tourism event in the Spanish market where all the sectors leisure, business and MICE tourism meet under one roof.
The Sri Lanka Tourism stall was opened by Chairman, Sri Lanka Tourism Promotion Bureau, Chalaka Gajabahu and Honorary Consul of Sri Lanka in Barcelona, Agustin Llana and representatives of the private sector members of tourist agencies.
The Sri Lanka pavilion highlighted many aspects of its potential culture, beauty, Ayurveda and many more which Sri Lanka would offer as a tourism destination. Sri Lanka stand optimised the “So Sri Lanka” and “Visit Sri Lanka” vivid sights to attract the potential visitor segments.
At the Sri Lanka pavilion, Ceylon tea was served for the visitors with a view of promoting Ceylon tea in the Spanish market.
On the sideline of the FITUR travel fair, Sri Lanka Tourism Promotion Burau officials participated at the events organised by the UNWTO. During the events, SLTPB officials met Director of Regional Department for Asia and the Pacific, UNWTO, Harry Hwang. Following the discussions, Hwang showed interest in holding the UNWTO Joint Commission in Sri Lanka next year.
The SLTPB and Sri Lanka Embassy of France also took steps to arrange Business Meetings, exclusive media interviews, Air Line meetings at the FITUR 2023. The media gathering conducted during the fair created the great opportunity to highlight the updates on the destination and create awareness on the destination.