Baurs to strengthen Consumer Division | Sunday Observer

Baurs to strengthen Consumer Division

19 March, 2023

A. Baur & Co. (Pvt.) Ltd., also known as Baurs, is strengthening its Consumer Division to double its agencies, expand its portfolio, and enhance its channel agility to reach all parts of the island with predictive distribution.

Baurs is re-engineering its processes in the division to enable a seamless execution of the entire value chain, capitalising on the company’s existing smart infrastructure. Baurs has stepped up its abilities to take a highly data-driven approach in the whole distribution process to optimise its presence among outlets, backed by some of the most advanced predictive analytics and scenario planning. Spearheading the transformation of the division is Senior General Manager of Consumer Business for Baurs, Daniel Hess.

Hess, an expat living in Sri Lanka for the past six months, specialises in sustainably ramping up new businesses and transforming businesses in new, promising directions. Plans are already underway to double its distribution network to reach over 50,000 outlets in a short period of time, and also doubling its agencies to onboard and include both Sri Lankan and international companies with a solid portfolio in consumer goods and fast-moving consumer goods.

The division is also putting a tremendous amount of effort in uplifting its export capabilities to better position Baurs in serving some of the most important markets in the European region, taking the beauty of Sri Lanka to the world. Hess has a proven track record of connecting consumer businessesand data to maximise engagement and sales. He holds a Bachelor in Marketing from the HWZ in Zürich and a MBA for Marketing and Media Management from the Steinbeis University in Berlin, Germany.