Ceylinco Life and the Sri Lanka Institute of Marketing (SLIM) signed a Memorandum of Understanding (MoU) recently to conduct a Diploma in Financial Sales Management program for a second batch of sales professionals of Ceylinco Life.
A group of 30 Ceylinco Life salespersons graduated earlier this year as the first batch to complete the tailor-made Diploma designed for the life insurance market by SLIM. The top three students among those graduates were awarded scholarships to follow any of the courses offered by SLIM, with the batch top receiving 75% off from the cost of the course and the graduates placed second and third receiving 50% and 25% off from the cost.
The Diploma in Financial Sales Management was introduced by Ceylinco Life to enhance the skills, knowledge, and competencies of its sales personnel, and to nurture a highly proficient sales force capable of tapping into premier markets and delivering exceptional services to customers. The diploma program included contemporary coursework, examinations and assignments to ensure a well-rounded education for the candidates.
A wide range of subjects such as effective sales practices for financial advisors, financial planning, communication, analytical skills development, time management, financial markets, and taxation are included in the curriculum.
