BIT Milan travel show is widely recognised as the major travel fair in Milan, Italy annually. This year the travel fair was held from 04th -06th February 2024. For more than thirty years, BIT promotes the meeting between decision makers, industry experts and carefully selected and profiled buyers from different countries with the highest rate of economic growth and from all sectors of the chain.
It is the biggest and a well-recognised travel fair in Europe, an event that is also formative with more than one hundred conferences, seminars & B2B on the latest industry trends.
Milan, February 7 – The 44th edition of BIT – BorsaInternazionale del Turismo, organised by Fiera Milano , concluded with great attendance figures from the public and huge satisfaction on the part of the over 1,100 exhibitors from 66 countries, as well as the hundreds of highly regarded hosted buyers, brought together from all over the world, with 8,585 one-to-one meetings- Increase of 15% compared to 2023.
BIT 2024 represented the industry evolution through a broad range of categories, including sustainable tourism, luxury vacations, and local travel. The extensive showcase at Allianz Mico attracted professional industry members from other European destinations who brought inspiration, product novelties and knowledge spanning all dimensions of the show floor. The BIT 2024 experience was boosted by the event’s guided tours, buyers program and numerous networking events.
Sri Lanka Tourism Promotion Bureau (SLTPB) participated at the BIT with12 destination Management Company’s and the Sri Lanka Pavilion was one of the major attractions of the event and appreciated by everyone, which displayed the entire product range the country had to offer. The Sri Lankan Pavilion Portrayed tourism themes specifically highlighted wild life theme including live size three elephant statues, which was a high attraction to the visitors.
The photo point with leopard was another eye catching attraction of the Sri Lanka Pavilion. The visitors who came to Sri Lanka pavilion enjoyed the generous cup of Ceylon Tea served at the pavilion and there was a long que to taste a cup of Ceylon tea. Ceylon tea Board, Bogawanthalawa tea and vantage teas supplied tea for tea counter.
Cultural dancing items performed by Sri Lanka cultural dancing troupes attracted a large number of Italians to Sri Lanka pavilion and it showcased the traditional values of Sri Lanka.Traditional Sri Lankan sweet meats including Milk rice were served tovisitors who visited to pavilion on the opening day.
Consular General to Milan, Ms Dilani Weerakoon was the chief guest at the opening of the Sri Lanka Pavilion. Managing Director of SLTPB, Nalin Perera, and – First Secretary in Sri Lanka Consulate General in Milan, Ms Tharaka Bothrju and– Officer in charge of Italy Market – SLTPB, Ms Dilukshi Wickramasinghe 12 leading travel industry members were present.
Coinciding with BIT 2024 Sri Lanka Tourism Promotion Bureau organised a networking session with Sri Lankan Tour Operators and Media Personnel in collaboration with Sri Lanka Consulate General in Milan.
