News Publisher Lanka, a corporate communications agency with Publicity Bureau Studios, Maldives, launched newspublisher.online in the Maldives recently. It is Maldives’s first press release distribution system which simplifies the use of corporate communication tools at an affordable price.
As brands begin to expand their reach to international markets, garnering recognition as industry leaders, mechanisms to better improve the efficiency of communication distribution systems in the Maldives are yet to meet increased industry needs. Large investments needed for publicity have become a limiting factor for companies to scale their product or service offering to global markets.
News Publisher Online; the automation of news distribution, hopes to garner media support while developing the industry. The platform was created with three main stakeholders in mind. First, the media – working as a communications platform for editors to download press releases and high resolution images to pre-plan their pages where necessary; second, SMEs and entrepreneurs – enabling businesses to communicate their stories and innovations to an islandwide audience through national newspapers; and third, public relations agencies too can subscribe for customised packages for PR distribution to maintain quality of publicity garnered for their many clients.
Managing Director of Publicity Bureau Studios, Navaim Naeem said, “We are thrilled about the launch of Maldives’s first press release distribution system in collaboration with News Publisher Lanka. This marks a significant milestone in the country’s communication landscape. This innovative platform is designed to streamline corporate communication tools at a reasonable cost, catering to the growing demand for more efficient communication distribution systems as Maldivian brands venture into the global market.”
Director, News Publisher Lanka, Fiona Nanayakkara said, “We are happy to partner with Publicity Bureau, Maldives because it will benefit many organisations to reach their stakeholders. I am excited for Maldives to experience the automation, as they will also now have flexible pricing and access to an efficient publicity process. I am thankful to the Maldives media personnel for their support on making New Publisher Online Maldives possible”
Created as a web platform, www.newspublisher.online provides users access to all national media editors in Sri Lanka and Maldives through an upload and click option.
