Ferentino Tyres showcased its latest range of tyres at the SEMA (Specialty Equipment Market Association) Show 2024, from November 5-8 at the Las Vegas Convention Center, USA.
Marking its second consecutive year at this flagship event, Ferentino impressed attendees with its commitment to quality, performance, and global standards, unveiling a range of tyres sized from 12” to 19”. This new range, designed with precision for diverse driving conditions, is set to be available in the Sri Lankan market by early 2025.
The SEMA show, a premier event in the automotive aftermarket industry, brought together over 7,000-member companies worldwide. Ferentino Tyres seized this unique opportunity to connect with industry leaders and showcase its latest innovations to an international audience. At the event, the Ferentino team offered hands-on experiences, demonstrating the advanced technology and safety features that define the brand’s products.
With recent certifications from global safety bodies, Ferentino Tyres has made successful strides into the U.S., Canada, and South America — some of the world’s largest tyre markets. Approvals from the U.S. Department of Transportation reinforced Ferentino’s dedication to top-tier safety and quality standards, strengthening its presence in these highly competitive regions.
Beyond North America, Ferentino Tyres earned certifications from Brazil’s National Institute of Metrology, Standardisation, and Industrial Quality (INMETRO), as well as the Economic Commission for Europe (ECE) and the Gulf Cooperation Council Standardization Organization (GSO). These achievements have positioned Ferentino as a formidable global competitor, equipped to serve markets across continents.
Covering essential safety parameters such s tyre dimensions and high-speed testing, along with performance metrics such as rolling resistance, noise, and wet grip, these credentials underscore Ferentino’s commitment to quality.
Lahiru Lokuwithana, Managing Director of Ferentino Tyre Corporation, said, “These certifications from globally recognised bodies strongly endorse Ferentino’s commitment to quality and safety. The introduction of our new range of tyres not only enhances the global appeal of our brand but also plays a crucial role in bringing much-needed foreign exchange to Sri Lanka during these challenging economic times.
“By combining cutting-edge technology, the latest machinery, premium materials, and a highly skilled team in our advanced research and development facility, we ensure that our tyres deliver exceptional performance and reliability. This commitment reinforces our reputation as an industry leader while supporting the growth of Sri Lanka’s economy,” he said.
“We are excited to diversify our customer base in the Americas, driving growth and strengthening our contribution to the local economy. With the relevant approvals in place, Ferentino is set for substantial expansion in the coming year, aligning our global vision with domestic economic priorities,” Lokuwithana said.
