Behind the wheel of each tuk-tuk is a dedicated driver – someone who works tirelessly to support his family, often under challenging financial circumstances.
Orient Finance PLC has launched a heartfelt campaign that brings to life the real story of a three-wheeler driver. The campaign follows a day in his life, shedding light on the hard work, perseverance, and sense of responsibility that defines their profession. It aims to raise awareness of the struggles they endure while celebrating the vital role they play within their communities. This initiative is more than just a commercial – it is a tribute to the three-wheeler community.
Executive Director and CEO of Orient Finance, K.M.M. Jabir said, “These people are the backbone of our local transport network.
They operate under trying conditions to deliver an essential service that many rely on – whether for commuting, emergencies, or day-to-day mobility.”
At the heart of this initiative is the Orient Tuk Leasing plan, crafted to meet the financial challenges faced by three-wheeler drivers. The plan offers a one-month grace period before the first rental payment. With low monthly installments and the option to borrow a higher amount, it helps ease the strain of ongoing costs.
