Singer Sri Lanka PLC has entered the mobility sector through a partnership with Piaggio, the globally renowned Italian manufacturer.
The partnership also marks the return of Piaggio to the Sri Lankan market.
Managing Director, Singer Group, Mahesh Wijewardene said, “With a legacy of over 148 years, Singer has established itself as a strong distributor in the country with a deep connection with the consumers. We are excited to partner with Piaggio Vehicles Pvt Ltd and Silverline Ventura, UAE for the re-entry of their Apé range across Cargo and Passenger vehicle segments, which have high preference in the country. This collaboration will further expand our portfolio in the passenger and commercial vehicle sector, offering our customers durable and efficient transportation solutions.”
Chairman and MD, Piaggio Vehicles (Pvt) Ltd, Diego Graffi said, “Sri Lanka has been an important market for Piaggio, and we are thrilled to announce our re-entry with a trusted partner like Singer (Sri Lanka) PLC through our business development partners Silverline Ventura, UAE. We are confident that their strong network proficiency and our brand salience in Sri Lanka will help make this re-launch successful.”
