Orient Finance PLC, a subsidiary of JXG (Janashakthi Group) hosted a media briefing last week to present its strategic brand transition to Janashakthi Finance PLC, with ambitious long-term growth objectives.
As part of the established JXG (Janashakthi Group), the company is now positioned to become bigger backed by a stable and progressive financial conglomerate, a company spokesman said.
The strategic evolution combines Orient Finance’s 43-year legacy with the enhanced credibility and market presence of the Janashakthi brand. The rebranding creates synergy within JXG (Janashakthi Group) and reinforces the company’s position as part of a financial conglomerate with interests across investment, insurance, and finance sectors.
All existing customer relationships, accounts, and services remain unchanged, ensuring a seamless transition for clients who have placed their trust in the organisation.
This continued commitment will be guided by an experienced Board of Directors, demonstrating the commitment to strong governance and strategic leadership. Janashakthi Finance PLC will continue to offer its comprehensive suite of financial services, including deposit mobilisation, savings accounts, leasing, gold loans, alternative finance solutions (Islamic Finance), and corporate financing. The company remains licensed by the Central Bank of Sri Lanka and maintains a BB+ (Positive Outlook) rating from Lanka Rating Agency (LRA).
