Saturday, June 14, 2025

Ride energy drink teams up with Sri Lanka Cricket

by damith
June 8, 2025 1:03 am 0 comment 11 views

Ride, a locally made energy drink, has been appointed as the official energy drink partner of Sri Lanka Cricket.

An event was held at the Kingsbury Hotel, Colombo on June 4 to mark the signing of the agreement.

The partnership also supports Ride’s ambition to enter global markets, given Sri Lanka Cricket’s stature as a powerful ambassador for the country on the international stage. More than a sponsorship, this collaboration is a celebration of energy, performance, and a shared passion for excellence.

Managing Director of Cargills Food and Beverage Ltd., Arjuna Kumarasinghe said, “Cricket is deeply rooted in Sri Lankan culture. It is part of daily life and connects communities across the country. Our purpose for Ride is simple. We bring energy to Sri Lankans whenever, wherever, and whoever they are. Partnering with Sri Lanka Cricket, which embody passion, resilience, and unity, perfectly reflects this purpose.”

CEO of Sri Lanka Cricket, Ashley de Silva said, “We are pleased to welcome Ride as our Official Energy Drink Partner — a partnership we greatly value. I am confident that through this collaboration with Sri Lanka Cricket, Cargills will be able to elevate its energy drink brand to its desired markets.”

Ride is produced and marketed by Cargills Food and Beverage Ltd., a subsidiary of Cargills (Ceylon) PLC.

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