Delmege Energy, the authorised distributor of Shell lubricants in Sri Lanka, has appointed two brand ambassadors to drive awareness and engagement for Shell lubricants.
The appointments are part of a strategic initiative to leverage brand visibility and creditability for car and motorcycle users across the country.
Renowned automobile enthusiast and Sri Lanka’s car racing champion Ashan Silva will serve as the brand ambassador for Shell lubricants for cars. Celebrated motorcycle racer Jacques Gunawardena has been named brand ambassador for Shell lubricants for motorcycles.
Head of Marketing at Delmege Energy, Rajitha Kulasekara said, “This partnership goes beyond endorsements — it’s about connecting with real drivers and riders through trusted voices who live and breathe performance. With their influence and insight, we aim to build stronger brand loyalty.”
MD, Delmege Ltd, Ms. Dinusha Bhaskaran said, “We are thrilled to welcome these two dynamic personalities into the Delmege Energy family,” said “Their passion and credibility in the automotive and motorcycle segments make them ideal ambassadors to reinforce Shell lubricants excellence in engine care.”
As part of the campaign, the ambassadors will be featured in multi-platform marketing efforts, including digital content, live activations, and workshops aimed at engaging with motorists and bikers directly.
