Maliban Group Head of Marketing Milinda Weerasinghe handing over the platinum sponsorship to Sri Lanka Rugby officials
(Pic by Sudath Nishantha)
Maliban has officially been announced as the platinum sponsor of the Sri Lanka National Rugby Team for the Asia Rugby (AR) Emirates Men’s Championship.
This sponsorship solidifies Maliban’s long-term commitment to the development of Sri Lankan rugby and reflects its broader vision of elevating the nation’s sporting presence on the international stage.
This year’s competition, now titled the Asia Rugby World Cup Qualifiers powered by Maliban, will see Sri Lanka compete against top-tier Asian rugby nations across three key fixtures.
The campaign began with a home game against Korea on Friday in Colombo, followed by an away match against Hong Kong on June 22 and concludes with another home match against the UAE on July 4.
Maliban’s involvement in rugby has grown steadily over recent years, marked most recently by its headline sponsorship of the New Zealand Under-85kg Rugby Team’s historic tour to Sri Lanka in May.
That initiative brought international attention to Sri Lankan rugby and inspired a renewed interest in the sport across local communities and schools. Through strategic engagement with both grassroots and elite levels of the game, Maliban is positioning itself as a catalyst for the sport’s growth across the country.
This strategic alliance between Maliban and Sri Lanka Rugby goes beyond branding. It represents a shared ambition to strengthen the country’s sporting infrastructure and ensure that rugby becomes not just a game played at elite levels, but a source of inspiration and opportunity for future generations.
As Sri Lanka prepares to compete on the international stage, Maliban’s backing underscores the importance of corporate partnerships in building a sustainable future for sport in the country.
