A dynamic showcasing was witnessed at Seoul International Travel Fair (SITF) 2025, strengthening our position as South Korea’s Top Potential Tourism Market held in the first week of June 2025 at COEX Convention in the S. Korea’s capitol, Seoul.
The Pavilion was adorned with the best of wood carvings designs & Authentic wood Art of ancient craftsmanship that included Embekke Wood Carvings, Breath taking visuals depicting the country’s landscapes, beaches & UNESCO sites–displaying the immersive cultural journey.
All those who visited the pavilion were treated to the ‘Ceylon Tea Experience’- Tea Board-branded tastings ‘that is renowned to awaken the senses’ as the slogan claims.
Taste in tea and a show of culture
While Ceylon tea aromas created a multisensory experience of Sri Lanka’s living heritage, traditional dancers mesmerized the crowds showing couture at its best.
Opening ceremony
Present at the opening ceremony were-: Arun Hemachandra, Deputy Minister Foreign Affairs and Foreign Employments | Tourism diplomacy.
Savithri Panabokke , The Ambassador of Sri Lanka Embassy in seoul, South Korea | Bilateral relations. Sampath Nishshanka, Managing Director, SLTPB | Tourism Vision. John Park, Chairman of Sri Lankan Airlines (GSA Korea) | Enhancing air connectivity. Thanuja Muniweera, Deputy Director (South Korea), SLTPB | Creative market strategies.
Global Engagement
* High-level B2B meetings with tourism partners
* Strategic insights at UN’s World Tourism Conference
* Ceylon Tea as cultural ambassador during networking
The Tea Board, Sri Lanka, the cultural performers ensured that the visitors – the South Korean travelers discover to themselves why they need to visit Sri Lanka and that the Pearl of the Indian Ocean awaits their visit.
