Samudhi Trading Company (Pvt) Ltd, the authorised distributor of Amaron automotive batteries in Sri Lanka, marked a milestone in its partnership with Amara Raja Energy and Mobility Limited, an Indian battery manufacturer, celebrating 20 years of collaboration and growth.
A media briefing was held in Colombo last week to mark the event. Senior executives of Samudhi Trading Company and Amara Raja Energy and Mobility were present.
Since introducing Amaron to the Sri Lankan market in 2005, Samudhi has played a pivotal role in transforming the brand from a new entrant into one of the most trusted names in the country’s automotive battery segment.
What began with a modest distribution network of 50 dealers and monthly sales of 1,000 batteries has grown into a national footprint of over 600 dealers and monthly sales exceeding 18,000 units. Amaron was also the first battery brand in Sri Lanka to introduce a five-year warranty, a company spokesman said.As Amaron enters its next phase of growth in Sri Lanka, Samudhi has laid out a strategic roadmap to capture 40% market share and position the brand as the country’s leading automotive battery provider.
A priority will be the three-wheeler segment, where the company plans to launch a new 35Ah battery with a one-year warranty — specially designed to meet the demands of this high-usage category at a competitive price.
