amanté, Sri Lanka’s leading intimate apparel brand unveiled its newest boutique located at the Colombo City Centre mall recently. It is the 7th addition to the brand’s growing portfolio of independent outlets in Sri Lanka.
Chief Guest, Darshi Keerthisena Creative Director of Buddhi Batiks speaking at the opening said “It is truly wonderful to have witnessed first hand the growing success of a brand that places the comfort and style needs of South Asian women at its core.”
Located on level 2 at the Colombo City Centre, amanté’s new stand alone store is now home tothe label’s full range of best-selling intimate wear, athleisure, sleepwear, shapewear, swimwear lines, bridal collections, the latest launches, and boutique-specific limited-edition drop.
“Having been able to launch this new space in such a thriving retail destination is not just an exciting milestone for us, but primarily a means to make our products more accessible to our loyal clientele as well,” said Eshara Samuel, Head of Marketing, amanté Lanka.“We are committed to growing our brand, yes, but our priority is in taking the time to consistently learn what our customers truly want and expect from us.”
“In addition to providing the highest quality and on-trend products with our lingerie expertise, as a premium international intimate apparel brand our priority has always been in providing a world class shopping experience for our customers, and we believe that it is through this commitment that we have been able to grow from store to store,” commented Padmal Silva, Executive Director, Business Head at amanté.
What sets amanté apart as a label, is that each product is made to undergo a rigorous 8-12-month development cycle, where every garment is tested, fitted, and manufactured to excellence at world-class manufacturing facilities.
Despite this slower and more responsible approach to fashion, amanté works to ensure affordable prices for its customers without ever compromising on quality. With a finger on the pulse of emerging global trends, amanté’s patrons can also rest assured that they’re always wearing the latest styles.
To further enhance its diverse range of offerings, Organizations and institutions can now invite amanté’s “Fit for All’ experts to their premises, where participants will have the opportunity to be professionally measured and gain valuable insights into determining the correct bra size. This hands-on experience also provides practical knowledge on selecting the perfect lingerie, ensuring comfort and confidence for every individual.
First launched in India in 2007 from humble beginnings, and then having entered the Sri Lankan market in 2012, amanté has now established itself as one of Sri Lanka’s most trusted intimate wear labels.
The brand now boasts seven independent boutiques (Racecourse Mall in Colombo 07, Marino Mall in Colombo 03, Kandy City Centre, Cool Planet Shopping Centre in Nugegoda, Negombo, One Galle Face (OGF) mall, and now Colombo City Centre), a retail presence at over 450 stores across the island, Daraz.lk, and its own e-commerce store (www.amante.lk); making its products even more accessible to customers across the country. In 2021 amanté was acquired by India’s largest retailer Reliance Retail Ventures Ltd., further bolstering its mission of creating designs that perfectly blend comfort, fashion, and thoughtful design for the confident woman.
Pix by Shan Rambukwella
