amanté Sri Lanka, the premium lingerie and intimate wear brand trusted by women for comfort and style, recently stepped into the spotlight as the Title and Main Sponsor of Miss Universe Sri Lanka 2025. Supporting Sri Lankan women comes naturally to amanté- with a workforce of 200+ that comprises almost 90 percent women, the brand’s commitment to empowering its retail champions is woven into the fabric of everything they do.
“We take great pride in the team of strong, dedicated women who represent our brand at partner outlets,” says Padmal Silva, Executive Director, Business Head- amanté Sri Lanka and Regional Sourcing Head amanté. “Supporting Miss Universe Sri Lanka is a meaningful extension of our mission, and a wonderful opportunity to align with an organization that celebrates women who are confident, poised, and powerful voices in their communities.”
The company says that this ethosis not just external- it is deeply embedded into their workplace culture. “We believe in walking the talk, which is why we’ve consciously crafted an environment that uplifts and supports women at every level in the workplace,” notes Mr Silva. “The numbers confirm- 90 percent of our team are women, including those in senior roles, and our network of170+ sales consultants.”
amanté’s commitment extends beyond its immediate team. The company also actively invests in nurturing the next generation of confident young women by regularly engaging with schools to conduct workshops for girls, covering topics such as personal hygiene, professional grooming and presence. amanté also runs corporate programs under a banner “Fit for All” to help women understand the importance of the right fit and style of bra- grounded in the belief that the right support can truly change the way a woman feels during her day.
Back in the office, the amanté sales team are amply supported in their career pathways; it is company policy to actively promote from within, encouraging every woman to dream bigger. Take for instance the journey of Dilruskhi Sulochana, who joined amanté Lanka in October 2012 as a Sales Supervisor for the Modern Trade channel. Her leadership potential was quickly recognized by the company, and she progressed through the ranks and today as she serves as Senior Executive (Exclusive Boutique Manager) overseeing operations at four of amanté’s premier boutiques.
Many other stories of success abound at amanté. Chamila Nilmini joined amanté in 2012, and currently oversees threeExclusive Boutiques under the brand. During her tenure she has won awards and been recognised even at the NASCO Sales Awards. “amanté has become more than job to me. I am proud of the journey we have come and I am grateful to my family at amanté for the growth both personally and professionally.”
Surani Jayamaha, who joined in 2014 as a Sales Coordinator, today has gained aoutlet new set of skills and currently serves as a Senior Executive, Online Business. She nowoverseesthe total online business including sales performance, campaign execution, inventory planning, and platform management across major marketplaces.
“At amanté, we are deeply intentional about creating clear career development pathways-because for us, it’s about more than just a job.
It’s about financial independence and supporting families,” explains Ishara De Mel, Head of Human Resources at amanté. “Our training programmes are designed to equip our female sales consultants with the skills and confidence they need to deliver exceptional customer care. But not only that we also focus on sales recognitions and employee engagement.
Annually we have a sales recognition program and the staff have been rewarded with high-value products and in past years we have even facilitated an international exposure to selected sales consultants.”
As Sri Lanka’s leading premium lingerie and intimate wear label, amanté continues to walk the talk as a brand committed to uplifting and empowering Sri Lankan women. With the Miss Universe Sri Lanka 2025 pageant currently underway, amanté reaffirms its role as a brand that celebrates and champions women from every corner of the island.
