Within a short span of two years since its launch, JAT Holdings’ loyalty program has reached a milestone amassing a loyalty base of 100,000 customers. This stands as a reflection of many customers who place their confidence and trust in JAT’s premium-quality products.
In 2019, JAT Holdings launched a loyalty program to give back to customers, in appreciation and recognition of their loyalty. “We planned the loyalty program as a form of reward to our customers and was initially launched for the Sayerlack customer base. What we noticed was that most of these customers are daily wage earners who do not generally engage in banking activities and have a method to save for the future,” said General Manager, Marketing, JAT Holdings Limited, Dilshan Rodrigo. “Therefore, as a form of an incentive to save, we collaborated with Commercial Bank to offer an exclusive loyalty debit card to customers, giving them the opportunity to decide if they want to save or redeem their loyalty points for cash.
This initiative was well received by our customers, as this also aided them to grow their business by having banking facilities which are critical for running a business.
Success of this concept is evidence of us reaching this milestone in a short span of two years, amidst challenging market conditions,” he said.