Brandix supports national Olympic team | Page 2 | Sunday Observer

Brandix supports national Olympic team

18 July, 2021
Brandix  and National Olympic Committee officials with the Sri Lanka Olympic team 
Brandix  and National Olympic Committee officials with the Sri Lanka Olympic team 

Brandix Apparel Limited has committed its support for the Sri Lanka Olympic team as a Presenting Partner for the Tokyo 2020 Olympics.

Chief Executive Officer, Brandix Apparel Solutions Limited, Rajiv Malalasekera symbolically presented the sponsorship cheque to  President of the National Olympic Committee of Sri Lanka, Suresh Subramaniam, at a media event recently to felicitate the participating athletes and announce the sponsors. 

As part of the support extended to the Sri Lanka Olympic team, Brandix created special t-shirts as an inspired solution in gearing them for the international sporting arena. The t-shirt fabric, an innovation by Teejay Lanka - a company within the Brandix Group of companies - includes a base polyester material made from recycled PET bottles collected along the coastline of Sri Lanka and developed with the support of Eco Spindles. 

The fabric is further processed using ‘Smart Undyed Technology’, which enables zero use of synthetic dyes while also providing 85% water and 12% energy savings. The ultimate sustainable activewear solution incorporating recycled raw material and energy and water optimisation, the t-shirt is conducive for athletes, with advanced moisture management technology and antibacterial technology that enables moisture absorption and evaporation, causing zero impact from the material to the athletes’ skin. 

“Brandix is honoured to partner the National Olympic Committee of Sri Lanka as a Presenting Partner, supporting the journey of our accomplished athletes representing our nation at the Tokyo 2020 Olympics. At Brandix, we have one purpose ingrained in our DNA – ‘To Deliver Inspired Solutions through Inspired People.’

We are glad, therefore, to have the opportunity to integrate a vertical supply chain and sustainability effort to provide an innovative clothing solution for our national Olympic team in the spirit of ‘from our Inspired People to yours’. We believe that inspiration is the foundation to excellence,” said CEO Malalasekera.

President of the National Olympic Committee, Suresh Subramaniam said, “With the past year and a half being challenging for everyone, we are immensely proud of the attitude and commitment demonstrated by every Team Sri Lanka athlete and everyone involved in the process.”