Wednesday, February 21, 2024

Negotiation is not about beating the other

Myth and truth of negotiation

by damith
October 8, 2023 1:05 am 0 comment 436 views

The goal of sales negotiating is not always to ‘beat’ the other party. The most successful negotiators are the ones who can produce an outcome everyone is happy with. Nobody likes to feel like they got swindled

People are often intimidated by negotiation and wrongly believe that negotiating is akin to being confrontational. “Being a good negotiator is like being a lawyer with tough technical and vocal skills.” But that couldn’t be further from the truth. Rather than going into a negotiation determined to win, it’s important to focus on finding a resolution that benefits both sides. That’s truly what negotiation is. So it’s both an art and science that has to be mastered over several years with depth of experience. This is one area where practice and learning through experience are paramount.

Given the cut throat competition that exists in every industry and market, business success purely depends on negotiation skills. Negotiation skills are one of the most important soft skills that a leader needs to possess to find solutions to ever growing issues. To succeed in business, it is essential to negotiate effectively with clients, channel partners, employees, suppliers and other stakeholders. Negotiation involves compromise — it is not about getting everything you want. Leaders who can successfully negotiate are more likely to reach agreements that benefit everyone involved.

Organisations need leaders capable of identifying win-win solutions through compromise, building consensus, and developing mutually beneficial agreements. For individual leaders, negotiation helps them advance their careers by interacting with other leaders in their field and formulating beneficial deals that can help propel them forward.


Professionals must possess mental strength and strong interpersonal skills to engage in successful negotiation. A successful negotiation requires both parties to be open-minded and understanding. One of the main challenges leaders face when negotiating is finding mutually beneficial solutions that satisfy both parties. Leaders must be able to consider all options quickly and identify acceptable solutions that are not overly idealistic or unrealistic. Moreover, time constraints may add an extra layer of complexity to the process. In addition, negotiations can be particularly challenging if both parties are forced to deal with unforeseen circumstances.

Developing strong negotiation skills is an essential asset for any leader. With better negotiation tactics, you can attain advantageous outcomes not only in business settings but also in day-to-day interpersonal exchanges. Below are a few effective strategies leaders can adopt to improve their negotiation abilities. Leaders interested in improving their negotiation skills should focus on preparation and planning to ensure the best results.

Through careful research, leaders should come to the table ready with solid facts and information to assertively express what they want while respecting the other party’s needs. Doing thorough research on negotiation and the parties involved can also help foster confidence. Delegating tasks effectively is a key ingredient of a successful leader.

Negotiations require effective communication, trust and quick decision-making, so it is imperative that leaders develop strategies that help them delegate tasks efficiently. Leaders should be patient when delegating tasks and allow team members the freedom to learn from experience, which in turn will improve the negotiation skills of all involved.

Persuasive negotiation skills can help you accomplish your goals and get your work done in an environment where people inevitably have different ideas, opinions, and priorities. These skills can help you build better relationships with your boss and coworkers, avoid conflicts, and lead you and your teams to better solutions. Keep in mind that a negotiation is a conversation, not a monologue. It also doesn’t have to be resolved in one conversation.

It might be an issue you want resolution on but your customer or colleague needs time to think about it. That means you might have to leave it be and then come back to the conversation a few days or weeks later.

End game

For some roles, such as sales or account management, negotiation is particularly fundamental to the job function. Think about how an ad salesperson might propose an advertising schedule and budget, talk through how that particular plan would help the client achieve their organisation’s specific advertising goals, give the client some time to think the plan over, and discuss ways to tweak it before finalising the deal. Sales negotiation skills are so beneficial for a number of reasons.

The most obvious being that it can directly improve your company’s bottom line. The most relevant goal of any sales negotiation is to get the best deal possible for you and your company. The goal of sales negotiating is not always to ‘beat’ the other party. The most successful negotiators are the ones who can produce an outcome everyone is happy with. Nobody likes to feel like they got swindled. If you can leave clients feeling happy about their end of the deal, they’re far more likely to do business with you again in the future or recommend you.

However, no matter your role, developing strong negotiation skills will benefit you as well as your manager, colleagues, and organisation in the long term by helping you to find better solutions and take action to achieve individual and collective goals. Negotiation requires self-awareness, empathy, and the ability to manage your own emotions and recognise the emotions of others.

Say your manager is fidgeting more than usual in your meeting and seems a bit flustered or distracted. That’s a signal that this may not be the best moment to bring up a non-urgent request you’ve been planning to make and you’d be better off waiting a few days. Emotional intelligence also means not crying or yelling when you don’t get what you want, Shoemaker says. A good negotiator can stay positive and constructive even when they’re unhappy with the outcome.

In the world of sales, negotiation is a critical skill that separates the top performers from the rest of the pack. The ability to negotiate effectively with clients and close deals is what sets successful sales reps apart from those who struggle to meet their targets.

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