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Lipton Yellow Label unveils a taste of Sri Lanka: a remarkable chapter in tea legacy

by damith
November 19, 2023 1:05 am 0 comment 117 views

From left- Nilmin Arsacularatne (Manager - Shipping & Logistics – LIPTON), Avi De Silva (Tea Consultant – LIPTON), Ms.Pavithri Peiris (Director Promotion – Tea board), Niraj De Mel (Tea Board Chairman), Rukshan Wickramarachchi (General Manager - LIPTON), E.A.J.K. Edirisinghe (Tea Commissioner), Sanath Amarasinghe (Head of Procurement and Exports - LIPTON), Hasantha Perera (Lead Tea Taster - LIPTON), Isira Hiripitiyage (Brand Manager - LIPTON)

Lipton Teas and Infusions has introduced tea brand, Lipton Yellow Label, to its home country. The launch event, marked by symbolism and tradition, saw Rukshan Wickramarachchi, the esteemed General Manager at Lipton Sri Lanka, present the Lipton Yellow Label plaque to Niraj De Mel, Chairman of the Tea Board. This symbolic gesture marked the initiation of an exciting new chapter in Sri Lanka’s rich tea journey.

Tea Consultant – Lipton, Avi De Silva with Niraj De Mel

Tea Consultant – Lipton, Avi De Silva with Niraj De Mel

Lipton Yellow Label, globally renowned for its exceptional quality and taste, unveils an exclusive blend meticulously curated from the best tea gardens nestled in the heart of Sri Lanka. Addressing a prevalent perception among locals that the finest teas are exported, Lipton Yellow Label is proud to offer a taste of excellence directly to fellow Sri Lankans, showcasing the global symbol of quality with 100% Ceylon tea.

Discussions during the meeting, led by Rukshan Wickramarachchi, centered around the pivotal role Lipton Yellow Label plays in meeting the demand for premium Ceylon tea among Sri Lankan consumers. Wickramarachchi expressed enthusiasm about how the brand aims to contribute to the premiumisation of the tea category in a nation deeply rooted in tea culture. With a legacy spanning over 130 years and an unwavering commitment to quality, Lipton Yellow Label is poised to lead the way in enhancing the tea-drinking experience for Sri Lankan connoisseurs.

 General Manager - Lipton, Rukshan Wickramarachchi presents Tea Board Chairman, Niraj De Mel the Lipton Yellow Label plaque.

General Manager – Lipton, Rukshan Wickramarachchi
presents Tea Board Chairman, Niraj De Mel the Lipton Yellow Label plaque.

More than just a product launch, this momentous occasion signifies a response to the concerns of Sri Lankans who deserve nothing but the best. Lipton Yellow Label’s exclusive Sri Lankan blend is a testament to the brand’s dedication to delivering an unparalleled tea experience.

As we eagerly anticipate the community’s embrace of Lipton Yellow Label’s blend, sourced from the very landscapes that define our nation, we invite everyone to join us on this exciting journey. Let’s raise a cup and savor the taste of Sri Lanka with Lipton Yellow Label.

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