Daraz ‘Black Friday 2017’ | Sunday Observer

Daraz ‘Black Friday 2017’

Country Manager Bart Van Dijk
Country Manager Bart Van Dijk

Daraz.lk announced Black Friday 2017, the biggest online sale of the year with discounts up to 85 percent on electronics and fashion products.

The Daraz Black Friday sale will be on live from November 20 to 27 and will offer customers the online experience to purchase goods and services at an affordable price.

“Daraz Black Friday is expected to be the biggest online platform event of the year, going live on the web with flash sales and special offers. Each day of the 7 day mega sale will see new categories unlock.

The first Black Friday sale was held last year and its success has made Daraz to continue with it this year too,” Daraz Country Manager Bart Van Dijk said.

“This will be the largest online sale of the year that will offer customers a shopping bonanza. With the total reach of 4 million people last year, we expect to reach 6 million customers this year,” he said.

During the offer period over Rs 100 million gross merchant value is set to be exchanged.

“Our payment partners will offer attractive discounts to customers. There will be flash sales and discount vouchers.

The Black Friday message will be incorporated in a fully integrated campaign with creative content, PR and off-line marketing,” he said.

Sri Lanka records over 130 percent mobile penetration and 30 percent of internet penetration.

However, the online marketing platform is used by only 2 percent of the shoppers in the country.

“Though the e-commerce platform is relatively new to Sri Lanka, it is fast catching on.

It will be an added value to shoppers in the future with the channel’s popularity growing rapidly,” he said. 

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