Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), was recently awarded the AA (Double A) Certification by the British Retail Consortium (BRC).
The globally recognized AA Certification is the highest grade awarded by the UK based food safety standard certification body – BRC.
Chief guest Joachim Schulz elaborated on the importance of Global Food Safety Initiative (GFSI), a global body which collaborates with world’s leading food actors and experts in a bid to improve food safety management systems across the world.
Schulz said, “The main vision of the GFSI is ‘Safe food for consumers everywhere’, ensuring high quality food is delivered safely to all consumers worldwide. Every auditor across the world is rating in the same way to retain consistency. This is only the entry step, but you have already achieved the best certification with the highest recognition in the global market. GFSI certification, which includes BRC scheme, is a big chunk in improving quality and safety of food.”
Group Managing Director of CBL Ms. Sheamalee Wickramasingha said, “Previous year CBL clinched the ‘Most Outstanding Exporter of the Year’ award. Being a non-traditional exporter who competes against very large exporters, this is not an easy accolade to win. BRC has broadened our scope, and helped us open new markets and reach new customers. I’m really happy to announce today that we have received the first confirmed order from SPAR supermarket in China, a market we have been working quite hard to enter. This is indeed an endorsement of our commitment to what we do.”
CBL received the certification following a stringent benchmarking and meticulous quality assurance assessment conducted by a team of experts from SGS Lanka.