4 March, 2018
LiCC, Sri Lanka’s revolutionary brand of jeans launched its ‘Jeaneration 2018’ collection at a gala soiree at the Hilton Colombo Residencies. Choreographed by the well-known Prasad Bidapa of PBMA, the soiree offered a unique collection to fashionably conscious Sri Lankans. LiCC also introduced its new Brand Ambassador, Amritaa de Silva, Miss. Sri Lanka for Miss World 2018. CEO of LiCC, Yasotharan Paramanantham said that since its launch ten years ago LiCC has done wonders to jeans, which have been in use for over a century through contemporary styles, associated with high fashion.
“This compulsory fashion item owned by all has been given a modern outlook through our numerous collections launched over the past years”, he said.