Casio recently conducted a dealer event to educate and introduce how the Casio wristwatch experience needs to be showcased to Sri Lankan consumers.
Casio launched the full range of watches which will be available to local watch enthusiasts.
The launch which was well attended by dealers islandwide, also had Managing Director, Casio, SAARC countries, Masao Naka and Kulbhushan Seth, Vice President, Casio, SAARC countries, flying down very specially for the event.
Director, Blink International, Muhammed Mansoor speaking as Casio’s local partner, said, “Today a watch denotes your lifestyle, your persona and your status; it is not a mere time piece or a convenience but a lifestyle statement.
We at Blink International have identified that together with our principals Casio we will give Sri Lankan consumers an experience they deserve.” All brands under the Casio umbrella were presented in a world class display.
Managing Director, SAARC Countries, Masao Naka, spoke of how with operations’ control being brought closer to Sri Lanka, in India, a better growth and development of the market for the Casio brand could be expected. He said that in fact the results reflect the success of this strategy. Vice President, SAARC countries, Kulbhushan Seth highlighted the advantages of working with an official partner in terms of genuine products, latest launches, warranty support, latest world class display, regular training programs, and promotional support.
Placing a wide range of Casio watches will cater wider spectrum of customers that will enhance the over all experience of the store and alos increase per sq.ft profitability. He outlined the strength of Casio and the strategy being followed to ensure that world class experience and high quality Casio products can be brought to the door step of all discerning watch buyers in Sri Lanka.
Blink International Private Limited, a company under Avarna ventures, is the authorised distributor in Sri Lanka for Casio wristwatches.