The Bank of Ceylon (BOC) thanks all Sri Lankans for the People’s choice – a true voice of the people who elevated the Bank as the ‘People’s Service Brand of the Year’ at the SLIM-Nielsen Peoples Awards 2018, the event that brings out the strength and the impression a brand has created within the people.
Organized by the Sri Lanka Institute of Marketing, the national body of marketers in Sri Lanka (SLIM) with the Nielsen Company (Lanka) Pvt Ltd, the event is much looked forward to by many renowned brands and brand custodians in the country. “The achievement is evidence that our strategic thinking and investments made to project the brand “BOC” and to establish it amongst the people have been a fruitful one. I wish to take this opportunity to thank our marketing/brand team and the whole staff for the hard work and commitment to develop “BOC” brand as an accomplished brand through the true voice of the people.
I wish to thank all Sri Lankans including our valued customers for being with us and supporting our journey towards excellence to become the household brand for banking” stated the General Manager/ Chief Executive Officer Senarath Bandara.
All award recipients are selected through an island-wide survey conducted by the Nielsen Company (Lanka) pvt. Ltd, which is one of the renowned multinational research companies in the world
This independent survey demonstrated the brand’s attachment with the people and the effectiveness of the brand’s communication towards them. Annually Nielsen conducts a large scale survey across all 25 districts of Sri Lanka covering citizens between the ages of 15 to 60 years, who will be interviewed and asked to recall their favorite brands for various categories.
In order to conduct this extensive research Nielsen follows comprehensive methodology including a large sample group.