President and CEO of The Coca-Cola Company, James Quincey met with Prime Minister Ranil Wickremesinghe, on his maiden visit to the country. Affirming the company’s commitment to Sri Lanka, The Coca-Cola Company and its bottling partner, committed to contribute USD 50 MN+ into the ecosystem of the country over the next 5 years.
Quincey’s visit to Sri Lanka follows the FIFA World Cup Trophy Tour by Coca-Cola in January 2018 that caught the imagination of the youth and foot balling community of the country, a company spokesman said.
Coca-Cola is one of the leading consumer brands in the world, serving almost all possible beverages ranging from the Classic Coke to fruit beverages to dairy to tea and coffee. Coca-Cola has been operating in Sri Lanka since 1961, contributing significantly to Sri Lankan economy.
Globally, The Coca-Cola Company is evolving and adapting to lifestyle trends, while continuing to keep people – and their needs – at the heart of the business. The Coca-Cola Company is becoming a company that provides ‘Beverages for Life’.
The consumers are changing what they want and Coca-Cola as a company is therefore accelerating leadership in some of the consumer preferred categories.
The Company will continue to focus on its consumer centric portfolio and offer greater choice to its consumers. The idea is to have a portfolio of offerings for the consumer to choose from.
In January, Coca-Cola announced an initiative called ‘World Without Waste’. World Without Waste is the Coca-Cola Company’s global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
Through this, the Coca-Cola system in Sri Lanka intends not only to make packaging 100% recyclable but also collect and recycle the equivalent of 100% of its packaging.