LMD Brands Annual 2018 compiled by Brand Finance ranks Maliban among 125 of the ‘Most Loved Brands’ in the country for the third consecutive year.
Every year Brand Finance values over 3,500 brands – across all sectors and geographies worldwide. The results are tabulated and published in the media, with partners such as The Banker, to raise awareness of brands as valuable business assets, which must be managed and invested in. Concurrently Brand Finance’s office in Sri Lanka conducts research on behalf of LMD annually to list the ‘Most Loved Consumer Brands’ of the country that are actively marketed and managed in Sri Lanka by assessing individual brands by product category.
We stand by our founder’s principle of delivering uncompromised quality and taste at all times said Managing Director, Kumudika Fernando. “ From the time of our founder A. G. Hinnyappuhamy’s artisan bakery in Kotahena, we have strived to maintain the quality of our products. In the years that followed our R & D team’s commitment to constantly innovate and produce ground breaking products have allowed us to satisfy the diverse palates of our consumers. By ranking Maliban above other biscuit brands in Sri Lanka once more, our consumers prove that we stand by our founder’s principle of delivering uncompromised quality and taste at all times.
This is now carried forth by our present Chairman Rathnapala Samaraweera”, she said.
Group CEO Ravi Jayawardena said “As a heritage brand Maliban has been able to understand and delight consumers of all age groups by continuous improvement and innovations over the years with its innovative biscuit range. 2018 witnessed a production of finest biscuits with an innovative twist as we introduced Maliban Real Temptation Coffee – a cookie filled with liquid coffee cream that delivered an instant caffeine boost on the go for the young adult.
It was joined by Maliban Golden Creamy Puff and Maliban Faluda Marie which appealed to our teenage consumers. The Maliban ABC Learnies introduced in 2017 is a favourite among toddlers and pre-schoolers, who are not only able to nourish but also enrich their knowledge with word games owing to its design representing the English alphabet,” Jayawardena said.
Committed to provide quality and safety assured products that win the hearts of all age groups, Maliban continuously improves its quality management systems and promotes strategic direction that enables the company achieve quality whilst compiling with international food regulatory standards.
Furthermore Maliban invests in its employees by conducting effective training that inspires them to be innovative and be a step ahead of their peers.
With a global reach of over 35 countries Maliban produces over 25 million packs of biscuits every month at its state-of-the-art manufacturing facility. Products are manufactured under stringent hygienic conditions.