Melsta Regal Finance Limited which unveiled its new brand identity ‘Fintrex Finance’ at a ceremony last week said the company will be investing on technology which is driving change in the entire global financial landscape and the development of the small and medium sector entrepreneurs who are the back bone of the economy. Chairman, Fintrex Finance, Ajit Gunawardene told the media that the company will focus on governance, systems, processes and people and then start growing when the platform is in place.
“We have a good co-team backed by experts in the finance industry who have put their weight behind the success of the organisation. We will be focusing on the SME segment and the underbanked which will be done by innovation, expertise and technology” Gunawardene said.
The new brand identity of Melsta Regal was unveiled consequent to change in ownership from Melstacorp Plc to Bluestone1 Limited. The business acquisition was backed by a consortium of investors comprising the global insurance giant Fairfax Holdings who holds 70 % along with MAS and Hirdaramani Group who together hold 24 %.
Gunawardene said that technology is driving change across the board and added that financial services will cease to exist in the next decade. Our investments will be to manage the change and Fintrex will be the leader in the change in the years to come.
‘The name Fintrex is coined from the words ‘financial entrepreneurs’ and ‘experts’ It is a combination that sets the company apart from the rest. The new brand identity reflects the team’s potential to maximise efforts and unlock value for customers,” Gunawardene said.
The roadmap for Fintrex as laid out by the company is to embrace technology to improve efficiency and cater to emerging business transaction trends and expectations of modern clients. Through digitisation Fintrex aims to minimise its impact on depleting natural resources and ensure the operation is environmentally friendly. Fintrex Finance CEO Thamara Dharmakirti Herath said the company adopts best practices and encourage its employees to be the best in what they do.
“The change of ownership from a trusted local conglomerate to another trusted multinational gives the Fintrex the continued strength to forge ahead and pursue its corporate objectives.