Singer (Sri Lanka) PLC, with Sony International, launched six new high powered Home Audio Systems at an event held in Colombo last week.
“The present range has been improved and re-introduced in keeping in mind the present day youth. The speakers have the capability of connecting 20 units wireless and this is a huge boost for the party organizers. We have identified the entertainment segment as an integral part of socialising in today’s context and are confident that the new range will be well accepted in the market by the modern day consumers,” Chief Operating Officer Singer Sri Lanka Mahesh Wijewardene said.
He said that consumer preference and recognition towards the Singer brand has grown steadily over the years and this is evident in the fact that the sales has gone up continuously. “The new products have been well accepted by the market. We have faith in the Sony brand and the equipment and hopeful that this range will attract more young customers to our product portfolio,” he said.
“We at Singer will further give the best in products, service and experience to our customers through this new introduction, together with Sony. Sony is renowned world over for its unbelievable Home Audio Systems that provide powerful, high-quality sound. These six models offer our valued customers a greater choice when it comes to bringing in high quality music into their homes and filling them with booming sounds. The systems come with a host of advanced interactive features that make them the center of the living room and will help create the perfect party atmosphere.” Group CEO of Singer Sri Lanka PLC Asoka Pieris said.
“We are delighted to provide this amazing addition to our customers. We believe this range will excite our loyal customers. Sri Lankans especially have shown a discerning attitude when it comes to purchasing the best in audio equipment and this range from Sony will guarantee satisfaction,” Branch Head Sony International (Singapore) Ltd – Sri Lanka Representative Office Justin Wong said,
The 6 Home Audio Systems models launched included 3 options of the all-in-one box style (MHC-V81D, MHC-V71Dand MHC-V41D) as well as the Shake 3-box models (MHC-M60D, MHC-M40D and MHC-M20D) all of which are guaranteed to fill any room with booming sounds.
The 3-box models provide wide stereo sound for both day-to-day audio needs and weekend house parties with high power amplifiers providing an impressive level of sound pressure. Music can be played from any source such as CD, DVD, HDMI OUT (ARC), USB, Bluetooth, as well as mic and guitar input. Users can also enjoy Wireless Party Chain via Bluetooth® and Party King mode.
In addition, Singer and Sony are unveiling a new product to the market. The new SRS-XB41, SRS-XB31, and SRS-XB21EXTRA BASS wireless speakers.
The event was attended by Mohan Pandithage– Chairman of Singer Group, Asoka Pieris – Group CEO of Singer Group, Mahesh Wijewardene - COO, Kumar Samarasinghe – Marketing Director, Tharaka Warnakulasuriya – Brand Manager Singer (Sri Lanka) PLC with Jeremy Heng - Head of Marketing Sony South East Asia, Justin Wong (Branch Head) of Sony International (Singapore) Ltd – Sri Lanka Representative Office and Dilshan Gammampila (Head of Marketing) of Sony International (Singapore) Ltd – Sri Lanka Representative Office. Sri Lanka’s leading musical duo Bathiya and Santhush (BNS) who were appointed as brand ambassadors for Sony audio products also graced the occasion.